Public Relation professional posses a unique opportunity to revive themselves, in a phase of social media progression and revolution, to produce better results. There is strategy used by Social media PR to incite the search marketing system.
In a recent survey, help by TEKGROUP International some facts comes in picture as below:-
- More than 77 percent of journalists think that it is important to access a company’s social media networks from its online newsroom.
- 45 percent of journalists accept that they utilize a corporate blog whenever they researching a story.
- 25 percent of journalists visit a company’s facebook page.
- 40 percent of journalists uses Twitter to receive updates or news.
- Nearly 99 percent of journalists think that a company should have an online news room, and 75 percent of Journalists prefer it to be organized in news category.
- 95 percent of journalist wishes to access the general data within the online newsroom. 65 percent want digital assets and 53 percent find video and audio files useful.
Here I explained 10 ways to utilize the social PR in a business:
1. Make and measure the Referring Links
Social Media Site like facebook, Twitter, Yelp, LinkedIn, MySpace and company Blogs all turn up in analytic programs such as bit.ly and Google analytics as referring link. Check out and benchmark the traffic quality of any referring link before starting a campaign.
2. Microblogging
Tumblr is a site which proved, “A Picture is worth a Thousand of words.” It’s a microblogging site for New York fashion Week that made easy for designers and fashion blogger to share and report a virtual runway fashion straight in real time.
People using tumblr to spread the PR word like images, photos, videos, links, and post, which can be easily connected to facebook page and Twitter accounts.
3. Add your Posts, Press Release, and Tweets on SEO
Add your posts on site like website writing, press release and all social media content for optimized with keyword and links.
4. Think like an SEO Pro
When you write for PR and Social media, that time keyword research is necessary. You can quickly find out from comparing notes with the PPC campaign and apply those best to the PR and social media efforts.
5. Behave like a Reporter
When you think like a reporter and present your content in a journalistic way, the best result comes. Only include important information that is useful to the audience.
6. Use Facebook
Use facebook page wall for posting the report or any news because in today’s online marketing world, it is much like a website. The news will break it up with all other third party sourced info so it is not all “me, me, me”.
Today people are spending more time in facebook community than the corporate websites.
7. Write a daily Paper
Try to publish a daily paper on paper.li; this is a very good way to position your business as a thought leader and a source for news for everyone.
8. Use newsroom and Pitch Feed
If you have an online newsroom, this is so friendly on social media. There are PitchEngine’s embedded newsrooms that can give an instant social media friendly newsroom packed with Strong SEO power to the business.
But if you don’t have an online newsroom, then this becomes your first priority.
9. Become a socialite
To publish the news is only half of the work done. Remember to interact, engage, and participate. This could be in any form of retweeting, liking any post or giving comment besides your own and replying to reporter to engage in any discussion whether it is not profitable.
10. Raise Informal topic in advance or real time
Whether it is a predictable holiday or breaking news like tiger wood scandal, just find a connection to the news and tries to create your own angle on the same.
For example: – PR tips For Tiger woods
Social Media PR is defining a whole new world of delivering news and interacting with the people to our business. Optimizing and blending your online public relations strategy with social media and SEO strategies has never had so many robust options. But there is a mask between social media and PR.
