If you are a big company, you have 3+ copywriters like gangbusters producing, articles for your site, guest blog post and link bait. Even if you don’t, you still have content on your site like product descriptions, about us and FAQ.

But if you are a small company, you probably have to outsource your copywriting because you don’t have time to do it yourself. It means either one other person is doing it for you or you are doing it yourself, but you need to be consistent.

Here I am providing some SEO guidance. Mainly this has three parts:- <TITLE> rules, linking guidelines, keyword preferences

<TITLE> Rules:-

The title tag is still the strongest one on-page ranking factor. So All writer have certain type of rules for writing title tags. These are some example:-

• Keep the title tag to 65 characters or less.
• Never put our brand name first.
• Always give full name of the interviewee.

These may be eye-rollers for experienced SEOs. But again, the title tag that will eventually be on the published article is just not something what I’m thinking about.

Keyword Preferences:-

You should limit your choice a little bit, by giving the use of some specific phrases in reference to particular product or tools or services. Here are some examples from various style guides:-

Car: When referring to a particular car for the first time, please provide the model and make combination.

For example: – Ford Icon

In that way, you can create a list of recommended terms, which will help you or your team next time when you sit down to write.

Linking Guidelines:-

On most of the sites, writers are responsible for links because they are the one who write and publish the content.

Consistent linking is important for maintaining a good canonicalization and avoiding the unwanted abashment of duplicate content.

The internal and external link should be in a proper format. For example:-

All links to article should be in this format:

http://www.thearticlesite.com/articles/url1.html

All links to product should be in this format:

http://www.vandbsite.com/products/steel_mixture.html

All links to other sites should use target=”_blank”

At a time, it gives you something to the point to when your boss is freaking out because everyone’s using different kind of link types and they have thrown your site into a state of low rankings

The Real Thing: Document

Sometime it is easy for us SEOs to frown at writers when their content screws up our crafted SEO Plan. But it is our responsibility to keep things consistent, not theirs. So document each and everything provide a guide lines, and work with the team to make sure everyone understands it.

In that way, you can spend your time on future strategies, instead of doing editing or copy-paste.

Internet Marketing is different from print advertising and person-to-person marketing, but there are quite a few ways to reach clients and get them to order online. Here are some of the more popular and efficient online marketing methods:

1. Google AdSense is a method that allows you to generate income through inserting other people’s text or image ads on your website and in turn have your ad appear on the pages of sites related to your product or service. You can remove your competitor’s ad so it doesn’t be visible on your Website. AdSense places your ad all over the Web and helps to create links back to your site which increases your ranking in the search engines. These are not pop up ads that open a box or new screen while you are trying to see the text of a Website. Web page, the jacked up ad remains and may be tough to close. Pop-up ads are annoying and along with spamming, they are the worst marketing schemes available.

2. Website Lead Generation provides you with certified leads at a set price per lead. These are produced through telemarketing companies who do cold calling to locate potential clients to suit your needs. Lead Generation Services guarantee a specific level of ROI (return on investment) and frees your staff of marketing efforts.

3. Banner Ad Campaigns are often animated, vibrant artwork which goes horizontally through the top of a Web page. Sky-scraper Ads offer a similar experience but they run vertically on the left or right side of a page. Both ads connect to another Website (yours) and entice the visitor to leave the page they’re on to observe what the other site is offering. These are losing recognition because people don’t need to be diverted from the activity. Ads that don’t move or talk are more effective.

4. Online magazines provide ad place for a small fee (based upon the magazine’s popularity and traffic) and could look throughout the current issue of the magazine. By choosing a magazine that relates to your product you possibly can direct your ad to your target market instead of to a generic audience.

5. Online city instructions or business directories such as Hellometro.com and CitySearch.com are Yellow Pages on the web rather than in print. They have businesses inside a particular area. For example, if a person in Atlanta is looking for a toy store, they may use the Google search to browse the online information and find all the toy stores within a 10 mile radius of their zip code. In addition to the general listing which is often times free, you may purchase a commercial for a related page.

6. Another way to get more traffic to your site is by using PPC (Pay Per Click) programs where you generate ads and link them to keywords. Both Yahoo and Google have these kinds of programs available. You only pay whenever somebody clicks on your ad. The cost may be from two cents to hundreds of dollars per click. The more you pay per click the higher your ad appears in the search engines.

7. The more traffic your website gets, the more sales you are likely to close. One way to get more traffic to your site is through SEO (search engine optimization). This implies your Website is clear of any obstacles that would deflect traffic and has plenty of keywords and metatags to attract search engines. I suggest you hire someone who knows how to write in code language and create style sheets rather than set up your own website through one of the templates offered by email providers.

8. E-commerce newsletters permit us to create interactions with our clients and let them know when we create something they may be interested in. You may start with just a few names and email addresses asking those folks to forward your newsletter (it must use a link to a permission-based sign up form) to their friends and urge them to enroll. Eventually you have a new customer base to market your product. You will not be spamming since everyone in your list has given you permission to email them.

There are many kinds of online marketing or search marketing, but one thing they all lack is personal interaction with the possible customer. You must express your concept with words and pictures to sell your product. Therefore, your website will need to have a call to action. Ask the client to buy your product or hire you. At the minimum request the visitor to click on a link and obtain more details. Don’t forget to provide an easy payment system in position to take care of credit card purchases. A disappointed customer normally takes their online business elsewhere.

To engage in Local Search Marketing is essential for the business owners to invite a great deal of traffic to the business website. The merchants looking for local customers can engage in listing their website to the search engines and the article directories to attain visibility.

A business owner can indulge in article advertising, which is a deft strategy for reaching out to the local customers. The publishing of the well-written posts to the article directories is an effective business move that can be achieved without the need to spend any money. Using a resource box inside the articles that are listed in the directories helps the possible consumers to return to the website of the business owner. It helps the business owner to drive more traffic to his business website.

Publishing a business ezine equips the intrigued customers to be updated with free information about your business. It is also a way to get the contact information of the interested customers. A vendor has to invest his energy to locate good websites with themes that are in sync with his own website, so that he can promote his website out there. It should not be the competitive website, but well-developed ones willing to indulge in promotional activities. Local business holders can make a deft use of these Online Search Marketing Services to create their business expand.

Below are my top 10 tactics for building successful landing page.

Keep it simple:

Keep your landing page simple and focused.  Assist the visitor to your landing page so they may digest what you have to offer quickly and with ease. Use bullet points and short paragraphs. Because you know how annoying sitting staring at your computer reading information that may or may not be pertinent

Tell visitors where they are:

For example: when people click on an ad in a Readers Digest email newsletter or just a link in a solo email they are being transported from one medium to another via the web. Putting the heading at the top of the page for them to read first when they arrive is comforting to the user, so they know that the navigation was a success. That eliminates the first question that a visitor may have, “where am I?”

Don’t take over their computers:

Some landing pages get too tricky trying to impress their visitor. This generally just frustrates them because they have lost control , and the easiest way for them to get it back is to just click on the browser window and close it. Also remember that many computers aren’t running the most up to date software, therefore they may not be able to view some of your brand imaging, thus not letting them view the site. Some computers and systems have firewalls that prevent those programs from running. Just keep it simple and you will please most everyone.

Offer multiple action:

Some people will hit the landing page and click on the first link in view. Others will read multiple paragraphs before they make an action. Have links available along the pages entirety. Just once again make it easy for the user to make a decision at their pace. Track all links with custom tags so as to know which ones are of the most value. That way if you have a multi-stage process like a registration form, survey, or shopping cart you can asses when and where you are having your worst losses.

Experiment With Your Registration Forms:

You will lose 30% of your respondents for each registration field.

• first just try to get an email address so as to start as many new   relationships as possible.
• Also get a few fields of information so you can separate your “A” leads from your “B” leads.

A good rule of thumb is to only ask pertinent information that the user will understand that you need to go about your business. Then they are more apt to give you what you want.

Take nothing for granted:

Common knowledge is not necessarily common. But if you are from a different country or even company. Sometimes you should even repeat a process for clarity purposes to accommodate those who are confused, but be careful not to be redundant.

Test multiple landing pages:

• Make sure to set up more than one page to test different variables.
• Experiment with how many fields you ask for in your request form.
• Test the length of your site. If it is to long it may bore them, but if it isn’t long enough for the information seeker then they may not “pull the trigger” without ample information.

Leave it up:

It is hard to judge what is working for your site and what is not when you don’t give it the time to develop a certain pattern. Especially with an email campaign; everyone receives so many emails now that it is sometimes becomes impossible to read them all. Although most go through their old emails eventually and there is when time will be on your side.

Follow up tracking:

Look at someone who’s looking at your landing page for the first time. Then ask them to tell you where the hang ups were in the system, something like; “what would make it easier on you?” then you are not putting their intelligence on question. Very often what they will suggest will be the remedy your site needs.

Revisit Your Encore Page:

The most astonishing thing to me in online marketing is how many sites do nothing with the resolution page, or what is sometimes called the “encore” page.

Who did the Panda update effect? Generally if you are a website that has top quality content material and it is not replicated elsewhere, Panda wouldn’t affect you. Google’s algorithm is notorious for emphasizing off page factors like in-links, but this update actually devoted to on-page factors.

How do you make sure your website is not really adversely affected? You should always be not using any black hat techniques on-page like keyword replication too many times (keywords should be recurring below 5% of complete words on page to be safe). Ensure keywords usually are not repeated next to one another and also the copy of the web page and meta-tags are not ‘spammy’. Also check if there are sites out there which are copying your content like article sites, other industry blogs etc. If they are, make sure your replicated content is eliminated post hurry. Content material ought to be 100% unique on each of your websites and inside the website.

If you abide by these rules you will find that this newest Google update actually helps your website achieve greater rankings and drops your competitor’s websites from the first page results as a punishment for using spammy SEO techniques. I have identified nearly all our websites going up since the algorithm upgrade are caused by:

Having a respected and traditionally ‘clean’ domain,
Having relevant on-page content,
The website is built in a standard and clean way (no extra flash or java to slow it down)
No black hat SEO techniques were employed on-page or off-page

In a recent survey, help by TEKGROUP International some facts comes in picture as below:-

• More than 77 percent of journalists think that it is important to access a company’s social media networks from its online newsroom.
• 45 percent of journalists accept that they utilize a corporate blog whenever they researching a story.
• 25 percent of journalists visit a company’s facebook page.
• 40 percent of journalists uses Twitter to receive updates or news.
• Nearly 99 percent of journalists think that a company should have an online news room, and 75 percent of Journalists prefer it to be organized in news category.
• 95 percent of journalist wishes to access the general data within the online newsroom. 65 percent want digital assets and 53 percent find video and audio files useful.

Here I explained 10 ways to utilize the social PR in a business:

1. Make and measure the Referring  Links

Social Media Site like facebook, Twitter, Yelp, LinkedIn, MySpace and company Blogs all turn up in analytic programs such as bit.ly and Google analytics as referring link.  Check out and benchmark the traffic quality of any referring link before starting a campaign.

2. Microblogging

Tumblr is a site which proved, “A Picture is worth a Thousand of words.” It’s a microblogging site for New York fashion Week that made easy for designers and fashion blogger to share and report a virtual runway fashion straight in real time.

People using tumblr to spread the PR word like images, photos, videos, links, and post, which can be easily connected to facebook page and Twitter accounts.

3. Add your Posts, Press Release, and Tweets on SEO

Add your posts on site like website writing, press release and all social media content for optimized with keyword and links.

4. Think like an SEO Pro

When you write for PR and Social media, that time keyword research is necessary. You can quickly find out from comparing notes with the PPC campaign and apply those best to the PR and social media efforts.

5. Behave like a Reporter

When you think like a reporter and present your content in a journalistic way, the best result comes. Only include important information that is useful to the audience.

6. Use Facebook

Use facebook page wall for posting the report or any news because in today’s online marketing world, it is much like a website. The news will break it up with all other third party sourced info so it is not all “me, me, me”.

Today people are spending more time in facebook community than the corporate websites.

7. Write a daily Paper

Try to publish a daily paper on paper.li; this is a very good way to position your business as a thought leader and a source for news for everyone.

8. Use newsroom and Pitch Feed

If you have an online newsroom, this is so friendly on social media. There are PitchEngine’s embedded newsrooms that can give an instant social media friendly newsroom packed with Strong SEO power to the business.

But if you don’t have an online newsroom, then this becomes your first priority.

9. Become a socialite

To publish the news is only half of the work done. Remember to interact, engage, and participate. This could be in any form of retweeting, liking any post or giving comment besides your own and replying to reporter to engage in any discussion whether it is not profitable.

10. Raise Informal topic in advance or real time

Whether it is a predictable holiday or breaking news like tiger wood scandal, just find a connection to the news and tries to create your own angle on the same.

For example: – PR tips For Tiger woods

Social Media PR is defining a whole new world of delivering news and interacting with the people to our business. Optimizing and blending your online public relations strategy with social media and SEO strategies has never had so many robust options. But there is a mask between social media and PR.

Occasionally, there is a scenario that negative evaluation actually gets more popularity than your personal site, and it creates the worst situation. More important, Internet generates lots of viewers day by day, and these damaging reviews will sour up in level of negative popularity. That why an ORM (Online Reputation Management) is so important because it takes years or perhaps, ages to create a brand name or a well received image, but just few seconds for bad impression.

If you already faced this kind of situation, an ORM firm can definitely help you, to get your damaged online reputation to the right track. Online reputation management means to create a positive image of a person, a company, an organization or any services, to the minds of internet user. This may help you to protect your brand name from any detractors.

Since web is being used by nearly 2 billion users, so any negative comment about your firm can spread like a wild fire, and your firm left with complaints and a less group of consumer.
So how can a Brand Protection Firm help you to protect your brand name? They create consequential as well as constructive content of you, your brand name, as well as your business. This really is an exact phase where your online brand reputation is starting to get handled and maintained.

In order to outstrip all of the damaging advertising of you or perhaps your firm’s popularity, they spreading constructive information about you across the web, it will include writing tons of keyword-rich articles, blogs everything that add positive things about yourself and your business. Writing consequential as well as productive content, which will try to push down your criticisms by writing posts, blogs, positive feedback, glowing reviews, and any other content that would help your business to regain its popularity?

Now question is, what web resources can be used for online reputation management? Certainly, you can use number of resources which are accessible on the web these days. Social networking sites, weblog posts, link building, discussion boards, blogs, Press Release, and any other type of online platform can be used for image development.

For a personal or a corporate identity, it is must to have a great reputation building up online. With the handiness of ORM, one can get rid of bad posts over internet and can build up reputation. Online Reputation Management is helpful for them who face a negative brand marketing of their firms and also for those, who fortunately didn’t face this kind of problem. But with this you can block your awaiting problem because you never know what will happen next???

To improve the quality of website you need to remember the following equation

High website quality = high content quality + high trust factor

Trust is the most important thing; you need to build trust with your reader/visitor. Below I have mentioned few guidelines which will be helpful.

- Add brief introduction about you. Which is often found in “about us” page.

- Add real picture of yourself

- Add live video’s, picture’s of your office. So that clients can see them working.

- Add your contact details like active phone number, proper e-mail id and business address.

- Attach your business certificates, awards and accreditation, which you have earned from the industry you belong.

- Mention your official facebook page, where they can find user comments about your services.

- Add “real” testimonials and where your product/services have been used/deployed

- Beware while asking personal information like name, phone number etc. Even protect your user privacy because some user are very sensitive to this

Explain how information is handled by including a link to your privacy policy. Make sure you use ssl because when user submits sensitive information by using your website it will encrypt the communication and protect your user privacy.

- The most important thing is to add terms and conditions page showing how you conduct your business. If you accept payments, ensure that they are protected in case of a mistake. Most consumers nowadays do not even trust websites that do not accept refunds. It is just too risky.

- Keep yourself in touch with reputable companies you have worked with or have done business with or have done business with. By adding your professional organization it will be very helpful.

Branding is the core building block to any Social Media Marketing strategy and very critical part of it. Use brand positioning to differentiate your products and services is a vital marketing inescapable, especially in today’s comment driven echo chamber which is known as social media. It’s become dangerous for you when you define your brand or risk having other defines it for you.

There is a very good example of ZAPPOS, who takes a staid market of reselling shoes and branding themselves as the market leader in providing excellence in customer service, coupled with competitive pricing and selection. The thing which is noticeable here is that they didn’t invent this brand positioning, but they borrowed it from Nordstrom’s “The Nordstrom Way”. Nordstrom’s used similar positioning in 80s and 90s to build a multibillion retail powerhouse.

Those who want to be on the top of Social Media Marketing should participate the conversations occurring in the multiple communities where there brand lives. Remember, you are dealing with a forest fire that moves at a speed unmatched by any other marketing maxim.

Use Twitter, facebook and YouTube to broadcast your high quality content and to shape consumer’s awareness about your brand’s core strengths. You should remember that your product begins to get promoted on Twitter and facebook, not working as described in your marketing.

Social Media Marketing tactics live or die, it is based on how your content is created, promoted, optimized or shared by members of the social community. If your content is not informative or creates brand enthusiasts, it doesn’t work; but if it is shared by community members, it will work after that whether it is in textual or video from.

Using Social Media, you can quantify about your brand and can dive right into customer feedback and analysis. Successful brands are using social media to discuss with the customer about product or services feature resonate with them or which don’t.

Bigger Brands like American Express or P&G are moving beyond consumer-direct communications via traditional social platform and building their own branded social communities.

OPEN FORUM by AMERICAN EXPRESS is a superb example of a branded community that leverage content provided by “Thought Leaders “ and Bloggers that work directly with American Express that involves with the broader community.

In the end, Social media is about building a conversation and involving with those that intensify your brand’s positive or negative implication. It’s not replacing traditional marketing, but it is far from it. Marketing is always progressive and iterative and today’s media marketing tactics are the latest form of the same.

Click on the link below which mentions the Google quality guide lines. http://www.google.com/support/webmasters/bin/answer.py?answer=35769.

But some are not aware or just take this for granted.

Watch out: everyday webmasters receives emails from link building companies requesting them to add their client link to your website by paying monthly fees. These companies request you to place these links on your homepage, which is not appropriate because it fetch out a lot of link juice to your other WebPages

Involving in link schemeing will not help your website quality:

• Link building companies will force webmaster to remove the rel=nofollow attribute, In fact the link is sponsored in nature and should be places with rel-nofollow.
• Link builders will convince webmasters to make the link look as natural as possible. It will be “sponsored link” which surrounds text by analyzing it – same with the targeted page.

The main reason is that the home page is rarely used. We can say that home page is an introductory page for the visitors. Which shows what the website is all about . but these link building companies are making links to their clients homepage, which is not editorial and does not look natural.